Director, Product Marketing

Lead the go-to-market strategy for new product launches and features, ensuring successful and impactful launches that resonate with target audiences. Conduct ongoing market research to understand customer needs, industry trends, and competitive positioning. Use these insights to inform product messaging and positioning. Define and develop product positioning, value propositions, and messaging that differentiate Pano AI’s offerings in the market and communicate the unique benefits to customers.

Create and deliver high-quality sales enablement tools to empower the sales team. Gather feedback from customers, the sales team, and other stakeholders. Oversee the development of product-related content to drive demand generation and support lead nurturing efforts. Act as the internal and external product evangelist. Work closely with product management, engineering, and sales. Define and monitor key performance indicators (KPIs).