Institutional Product Marketing Manager

The Institutional Product Marketing Manager will be responsible for the development and execution of a large segment of Coinbase’s marketing strategy for Coinbase Institutional. The role also consists of being the voice of the customer and trusted advisor as to how current and future clients’ needs inform product messaging, brand differentiation, marketing content, and collateral. The responsibilities also include the development and leading of successful product launches and ongoing marketing campaigns. This role includes partnering closely with the sales team to develop compelling marketing collateral including presentations, one-pagers, case studies, webinars, and websites. The role also includes collaboration with product, sales, design, communications, and support to build pipeline and improve conversion rates, measure and report against the performance of product marketing initiatives, and contemplate the future of crypto and how to bring institutions into the cryptoeconomy more quickly.