Paid Digital Marketing Specialist

The Paid Digital Marketing Specialist will oversee the execution of paid search (PPC, SEM) and paid social media campaigns, working with the agency partners who execute the paid strategies set at the BU, pillar, and product levels. They will coordinate with the agency to ensure alignment with strategic objectives and manage the implementation of campaigns. They will support a team of digital marketing managers to provide digital media campaign strategy and executional, optimization, and performance details to support the organizations business unit structure. Liaise directly with our our ad agency to complete paid campaign marketing tasks, including creative and tracking trafficking, budget management, bid optimization, ad copy updates, and keyword management for a group of product campaigns. They will work with digital marketing managers to test messaging, keywords, tactics, and audiences based on marketing plans. Collaborate with growth and product marketing teams to enhance audience targeting and messaging, drive webinar and event registrations. Collaborate with Organic Social and SEO teams to deliver coordinated execution that drives the cost efficiency and performance of paid campaigns. Support the GTM efforts with ad hoc data analysis and insights for monthly planning and Quarterly Business Reviews (QBRs).