The Senior Corporate Events Marketing Manager will lead corporate events strategy and execution across trade shows, conferences, and internal events to amplify brand presence. The position requires managing comprehensive event lifecycles, from planning through post-event analysis, while collaborating with cross-functional teams on marketing, content, and vendor relationships. This position also requires expertise in creating impactful event experiences that showcase our brand story and deliver measurable business results across global platforms.
Oversee the execution of corporate events to amplify our brand story and image at national and international trade shows, internal events, user conferences, and brand activations. Manage event strategy and execution from conception to completion, including lead planning, venue selection, lead management, and on-site delivery. Establish event goals and budgets while tracking ROI, engagement metrics, and feedback to drive continuous improvement. Develop comprehensive marketing plans in collaboration with product marketing, content, alliances, demand generation, and field teams. Build and manage relationships with external partners and vendors, including contract negotiation to secure optimal terms. Partner with cross-functional internal teams to create targeted event agendas, campaigns, and content that meet engagement objectives.