Senior Insights Analyst

You will play a critical role in analyzing marketing performance data, generating actionable insights, and developing data-driven strategies to drive our clients’ business growth. You will act as a consulting partner for clients, leveraging your expertise to help them achieve their goals through tailored recommendations and optimized marketing campaigns. In this role, you will: Analyze marketing performance data using digital marketing knowledge and business acumen to uncover insights that drive business growth. Act as a strategic consulting partner for clients, providing subject matter expertise and actionable recommendations. Develop and implement data-driven marketing strategies aligned with client business goals. Build customized forecasting solutions for marketing performance metrics (impressions, clicks, budget consumption, etc.) and work with Data Scientists to deploy them. Collaborate with cross-functional teams, including marketing, product, and sales, to design strategies that accelerate growth. Create deep-dive analyses, campaign dashboards, and reports to communicate insights to stakeholders. Identify trends, patterns, and opportunities across digital marketing channels such as search, display, social media, and email. Maintain marketing reports and manage stakeholder communications for marketing-related queries.