An AI and automation-first approach to scale global Paid Social campaigns across Meta, LinkedIn and other relevant platforms. Audit and optimize existing campaigns with a clear focus on performance, efficiency, and driving qualified Marketing Leads. Collaborate with content, creative, and product marketing to develop compelling ad creative and messaging tailored to each audience segment and funnel stage. Design and execute targeting strategies that leverage first-party data, custom audiences, and lookalikes to hit pipeline and MQL goals. Drive constant experimentation through A/B testing: creatives, audiences, placements, messaging, formats. Monitor performance daily, spot trends, identify opportunities, and deliver actionable insights to internal stakeholders. Set and manage budgets, pacing, and forecasts—keeping ROI and CPL targets front and center. Collaborate with the data and operations teams to refine attribution, conversion tracking, and lead scoring models. Stay current on social ad platform updates, B2B trends, and competitor activity—always seeking that edge. Remote is async which means schedule can be planned around your life.