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What you'll be doing:
- Lead end-to-end paid social strategy and execution across Meta, TikTok, YouTube, and other platforms for enterprise clients.
- Develop data-backed media plans, manage large budgets, and conduct rigorous monitoring to optimize performance.
- Collaborate with account teams and cross-functional partners to build playbooks and drive continuous improvement.
What success looks like:
- Campaigns consistently deliver against client KPIs such as CPA, ROAS, and engagement benchmarks.
- Paid media strategy is integrated seamlessly with broader Services initiatives, and experimentation velocity increases.
- Stakeholders view you as a trusted expert who elevates execution quality and client outcomes.
What you bring:
- 6+ years of hands-on paid social experience with a strong track record of driving performance outcomes.
- Proven expertise in Meta, TikTok, and LinkedIn Ads, along with strong analytical skills in GA4 and Excel.
- Agency experience and the ability to coach teammates and translate creative into measurable results.
Later
Later is an AI-powered influencer marketing platform that helps brands create effective campaigns using real creator relationships and proprietary data. The company is trusted by leading enterprise brands and fosters a culture rooted in an inclusion-first mindset.