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About the Role:
- Lead paid social efforts across Mexico and Canada with end-to-end campaign strategy and execution.
- Focus on building full-funnel programs, rigorous experimentation, and measurable impact on pipeline and revenue.
- Scale campaigns across Meta, LinkedIn, YouTube, CTV, and emerging channels like Reddit.
Key Responsibilities:
- Develop and execute data-driven acquisition and expansion strategies with A/B testing and optimization.
- Partner with Sales, Marketing Ops, and Field Marketing to build integrated campaigns.
- Maintain budget tracking, UTM tagging, CRM integration, and present performance insights to leadership.
Minimum Requirements:
- 5+ years of hands-on Paid Social experience with Meta, LinkedIn, YouTube, and CTV.
- Experience managing budgets across Mexico and/or Canada with understanding of local media landscapes.
- Results-oriented with strong interpersonal skills and ability to collaborate across technical and creative teams.
Samsara
Samsara (NYSE: IOT) is the pioneer of the Connected Operations Cloud, enabling organizations to harness IoT data for actionable insights. As a recent public company of over 40% global GDP industries, they foster a culture of ownership and rapid career development.