Senior Paid Search Manager (auto retail)

Planning, developing, and implementing comprehensive paid search strategies to drive direct response and new user acquisition for your book of clients. Utilizing business acumen to work closely with client teams to identify and fully understand business needs, campaign performance objectives, and opportunities to grow the relationship and client investments. Mentoring a pod of Coordinators, Associate Managers, and/or Managers. Creating and managing paid search accounts/campaigns via various paid search marketing platforms including but not limited to: Google Ads®, Microsoft Ads®, Criteo®, etc. Managing Search, Shopping, Display, Remarketing, App Install and Video advertising campaigns. Working with direct response advertising strategies to drive sales revenue and/or qualified leads. Conducting keyword research, writing ad copy, and establishing bidding strategies to meet and exceed client KPIs. Creating and implementing campaign A/B test experiments to identify optimal campaign settings Using Google Analytics to develop insights and action items intended to improve paid search performance and meet client goals. Analyzing paid search campaign results and adjust strategy and budgets accordingly. Communicating with clients regularly to discuss goals and deliver results through weekly, monthly, and quarterly calls. Developing strategies across all marketing channels to improve client goals (eg. CPA, ROAS) and achieve maximum efficiency Incorporating LLM based practices to accomplish account needs