Marketing Manager, Audience Partnerships

What You’ll Do:

• Discover High-Value Audiences: Identify niche professional and career-oriented audiences relevant to university programs. Research organizations, associations, newsletters, podcasts, and industry media platforms where prospective students gather.
• Build Marketing Partnerships: Develop partnerships that provide access to targeted audiences through sponsorships, placements, or collaborative campaigns. Structure partnership models including newsletter sponsorships, podcast advertising, content partnerships, and other audience-driven opportunities.
• Launch and Manage Campaigns: Lead execution of campaigns across partner channels. Work with internal creative teams to develop messaging that resonates with specific professional audiences. Coordinate campaign timelines, placements, and deliverables.
• Measure and Improve Performance: Establish success metrics and track campaign outcomes such as reach, engagement, and inquiries. Work with internal marketing and analytics teams to evaluate results and refine channel strategy.