Director, Growth & eCommerce Marketing

Growth Strategy and Performance Marketing:

• Leads HealthEquity’s growth and eCommerce marketing strategy with primary accountability for paid media acquisition across search, social, programmatic, display, video, and emerging performance channels.
• Owns acquisition performance across paid search, paid social, programmatic media, retargeting, affiliate, and related digital channels with clear accountability for traffic quality, conversion performance, and measurable business impact.
• Develops and executes full-funnel paid media strategies to drive qualified traffic, account openings, funded accounts, product adoption, and measurable revenue growth.

Campaign Execution, Measurement, and Optimization:

• Oversees campaign planning, execution, quality assurance, measurement, and optimization to improve efficiency, conversion, CAC, ROAS, funded account rate, and overall business impact.
• Improves online conversion paths for prospective members by simplifying decision journeys, reducing friction, and aligning media, messaging, and landing page experiences.
• Establishes performance dashboards, operating rhythms, and executive-ready reporting to communicate results, insights, risks, and recommendations.

Budget, Vendor, and Partner Management:

• Manages agency, vendor, platform, and budget relationships tied to paid media, eCommerce performance, analytics, attribution, and optimization.
• Makes data-informed recommendations on media investment, channel prioritization, vendor performance, and budget allocation to improve acquisition efficiency and business outcomes.
• Partners with internal teams and external partners to ensure campaigns are compliant, brand-aligned, customer-friendly, and operationally disciplined.