Performance Marketing Lead

About This Role:

• Own paid user acquisition end to end, including budget, channel mix, and hitting CAC targets.
• This is a hands-on role: you'll be in accounts, writing copy, setting up tests, and reporting numbers.
• Work directly with Head of Growth and cross-functional partners across data, product, lifecycle, and creative.

Key Responsibilities:

• Own paid acquisition strategy across all channels, expanding into CTV, sponsorships, and new channels as data supports.
• Manage paid media budget, pacing, and reallocation to efficient spend.
• Run end-to-end campaign management and optimize through testing and landing page improvements.

Requirements:

• 6+ years in performance marketing with hands-on Google Ads and paid social (Meta at minimum).
• Track record of owning a paid budget of at least $1M annually and hitting efficiency targets.
• Strong analytical skills, understanding of attribution, and experience with subscription or freemium models.