Senior Manager, Performance Marketing

Own Paid Media Strategy and Execution:

• Own the full paid portfolio: Google, Bing, LinkedIn, and new channels like YouTube, Reddit, and emerging AI ad platforms — from audit to strategy to daily optimization.
• Rebalance spend and nurture buyers through the discovery journey, education, and purchase journey.
• Kill what doesn't work fast: suppress bids where organic already wins, cut zero-converting spend, and reallocate to the highest pipeline-per-dollar plays.

Own SEO, AEO, and AI-Driven Visibility:

• Own our visibility where advisors actually research: organic search, AI Overviews, ChatGPT, and Perplexity. Target the solution queries where the category is being decided.
• Drive the SEO/AEO roadmap: competitor pages, category gap and long-tail coverage, and content optimized for AI discovery — in partnership with content and web.
• Use paid to bridge gaps while organic rankings ramp, then harvest the savings.

Own Conversion and the Testing Engine:

• Own landing pages, conversion paths, and CRO so every click has a purpose-built destination — isolated pages, fast tests, compounding wins.
• Run a disciplined test-and-learn program across creative (video, GIF, static), audiences, offers, and formats, with clear hypotheses and honest readouts.
• Partner with creative on performance-ready assets and with growth marketing on trial conversion.

Own Measurement and Efficiency:

• Own channel-level reporting: spend pacing, CPL, cost per opportunity, and pipeline-per-dollar by channel — tied to Salesforce, not platform vanity metrics.
• Own UTM discipline and attribution hygiene with Marketing Ops so paid-driven pipeline is credited correctly and budget decisions are made on real data.
• Manage the paid budget and agency/vendor relationships; every recommendation shows the math and the tradeoff.