Growth Marketing Lead, Martial Arts USA

The company is looking for a full-stack, T-shaped growth expert to work with the Martial Arts team to build and scale its brand and base in this new vertical. This vertical leader will have access to the resources of a larger company while running 0-1 GTM tactics in this Martial Arts “startup within a startup”. As the founding Growth Marketing Lead - Martial Arts, you will: Own 0-1 Go-to-market Acquisition Strategy Own TOFU KPIs for customer acquisition, complete with strategy and execution for these campaigns. Own multi-channel paid acquisition performance and strategy leveraging paid ads, organic social, content, ABM, etc. Pilot and scale net new channels and initiatives, with strong targeting, continuous audience development, and creative campaigns. Monitor real-time and cohort-based performance data to surface insights, drive decisions, and improve outcomes. Own Audience & Market Insights & Market Drive market insights to inform messaging and positioning, underwrite campaign targeting, and refine playbooks with Sales. Develop buyer personas with the Martial Arts team informed by market, audience, and competitor research to intelligently map the GTM landscape. Build and Scale a Testing Framework Develop and execute a rigorous experimentation framework to test creatives, channels, offers, audiences, and funnel strategies. Collaborate closely with creative, lifecycle, product marketing, and sales teams to deliver unified messaging and execution.