Marketing Manager - Lifecycle focused on Consumer products

The Growth Marketing team is responsible for delivering user and revenue growth across each of our product verticals and key geographies. The Marketing Manager will lead the strategy for lifecycle programs involving a mix of email, push, and in-app delivering best-in-class communications that drive engagement and desired behavior and outcomes, and other actions that improve client quality and loyalty. They will build and execute complex CRM campaigns that guide clients to relevant products and services within the Kraken ecosystem and conduct data analysis of campaign results, while using data to optimize and create operational plans and manage spend. This role requires working closely with our compliance, legal, and regional operations teams.