Job Description
You will develop marketing plans and campaigns, including email, paid media, paid social, webinars, podcasts, and influencer efforts. You will develop the demand generation strategy and manage the implementation of go-to-market plans necessary to meet the Sales revenue goals. Drives joint go-to-market plans and co-marketing initiatives with Partners, aligning campaigns to partner goals and field objectives to accelerate pipeline and revenue growth. Actively tracks the results of the deployed marketing activities and seek improvements to implement for future campaigns.
Bachelorβs degree in business or technology required; a Masterβs degree is a plus. Must have 5+ years previous experience in marketing B2B technology products/solutions.
About Fortra
At Fortra, weβre breaking the attack chain and offer competitive benefits and salaries, personal and professional development opportunities, and flexibility.