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Marketing Strategy & Growth:
- Own Four’s marketing strategy across acquisition, retention, brand, and revenue growth
- Define target audiences, customer segments, and lifecycle journeys using behavioral and performance data
- Set and manage marketing budgets, forecasting spend against acquisition targets and ROAS goals
Paid Acquisition & Performance Marketing:
- Plan, execute, and optimize paid campaigns across Meta, Google, TikTok, Apple Search Ads, and emerging channels
- Build and manage AI-driven workflows for bidding, targeting, and creative optimization
- Own attribution modeling and marketing analytics to understand performance drivers
AI-Powered Marketing Operations:
- Architect AI agent workflows that automate content creation, campaign management, audience segmentation, reporting, and competitive intelligence
- Use and extend Four’s internal AI operating system to capture marketing knowledge and performance insights
- Build dashboards and automated reporting for real‑time visibility into results
Four Technologies
Four Technologies, founded in 2018, is a rapidly growing financial technology company that offers Buy Now, Pay Later (BNPL) solutions. Their platform enables shoppers to split purchases into four interest-free installments while helping retailers drive higher conversion, larger average order values, and stronger revenue growth.