Shape the future of Emplifi’s Data Insights capabilities, a core product area that enables brands to understand conversations, uncover emerging topics, and act on market signals that matter most. Build intelligence that helps brands understand what people care about, how perceptions evolve, and where opportunities arise across digital channels. Lead a product area that helps marketers and strategists collect the right data and turn them into actionable insight—at scale.
Own the vision and roadmap for the Data Insights product line — setting direction based on customer needs, market dynamics, and company goals. Drive product discovery – talking to customers (brands and retailers), observing behavior, synthesizing data, and identifying unmet needs and opportunities. Translate ideas into execution – write clear requirements, work with design and engineering, and iterate fast to deliver impactful, high-quality solutions.
Understand the competitive landscape and adjacent categories, monitor trends in ecommerce and AI, and translate them into product strategy. Manage data partnerships and integrations – oversee connections with third-party data providers and APIs, ensuring consistent, reliable data access. Measure what matters – define success metrics, analyze outcomes, and refine based on learnings to ensure continuous improvement and customer value.