Marketing Analyst

Winona is seeking a detail-obsessed Marketing Analyst to help them make smarter decisions, faster. This role owns the data behind their customer journey — from first impression to conversion — and helps them understand what’s working, what’s not, and where the biggest growth opportunities lie. The Analyst will work closely with the growth, creative, and product teams to set up funnel tracking, evaluate creative performance, conduct competitive research, and uncover insights that fuel smarter acquisition strategies. Responsibilities include setting up and monitoring full-funnel tracking, building and maintaining dashboards, partnering with growth and product teams to recommend A/B tests and UX improvements, analyzing the performance of paid media and content campaigns, and creating weekly/monthly marketing performance reports. The position requires 2+ years of experience in a marketing analytics or growth analytics role, a strong understanding of marketing attribution, funnel dynamics, and customer journeys, and proficiency in tools like Mixpanel, Google Analytics, or Amplitude.