Director, Brand Communications

Brand Strategy and Communications Planning:

• Own the development and execution of Brand Communications strategy, including disease awareness, market shaping, and launch narrative across HCP, patient, advocacy, media, and scientific audiences.
• Develop and govern the content calendar for Brand PR, ensuring message consistency, channel sequencing, and compliance across earned and owned channels.
• Lead product-specific media strategy and launch communications planning, including key milestones, narrative arcs, and channel sequencing in coordination with Brand, Corporate Communications, and Medical teams.

Disease Awareness and Market Shaping:

• Drive disease-state education and awareness programs, including unmet-need storytelling and pre-launch market seeding across HCP and patient audiences.
• Own congress and data communications strategy, including partnership on press release development, on-site media engagement, KOL interview logistics, and post-congress amplification.
• Partner on the KOL and DOL engagement strategy and integration of clinical voice into PR planning.

Advocacy, Patient, and Celebrity Ambassador Programs:

• Partner with Medical Affairs and Brand Marketing to build and execute advocacy partnerships across cardiology, hypertension, primary care, and health-equity organizations, designing original co-created initiatives beyond transactional sponsorships.
• Develop and execute celebrity and patient ambassador programs, including identification, vetting, onboarding, content development, channel planning, speaker preparation, and MLR/PRC compliance guardrails.
• Own brand and disease-state social media strategy and content calendar, coordinating with Digital and MarTech on channel planning, content amplification, and reuse across approved channels.