Marketing Analytics Integration (MEP) is responsible for enabling and maximizing Marketing efforts through technology and product integrations. Our goal is to uncover new growth opportunities through analysis and determine the best infrastructure and processes for growth. We work to optimize traffic to B2B and B2C sign-up/purchase conversion with an experiment-first approach, fresh and engaging web content, funnel paths, and personalization.
The Marketing Analytics Platform team is in charge of creating data products such as Customer Data Platform (CDP) and data pipelines focused on enabling Marketing campaigns, attribution model and analytics insights. Consistently follow and advocate for best coding practices according to guidelines and handbooks. Keep code simple, and proactively manage and raise awareness of technical debts.