CRO Marketing Manager - Web

About the Company:

• Huckleberry's purpose is to build life-changing products for families, combining pediatric expertise, data science, and AI.
• Over 6.5 million families trust the app, which is growing quickly and expanding product offerings.

About the Role:

• This is a 6-month, 40-hour-per-week, 1099 contract position reporting to the VP of Marketing.
• You will own web conversion targets and lead the experimentation program across web experiences.
• You will collaborate with Brand Editorial, Guidance, Engineering, Lifecycle Marketing, Partnerships, and User Acquisition.

Key Responsibilities:

• Own and drive a web conversion target, full-funnel optimization, and an experimentation program with defined metrics and readouts.
• Conceive and scope interactive web experiences, write engineering specs, and ensure clinical guardrails.
• Build AI-driven systems for testing cadence, partner on measurement and reporting, and document standards.

Qualifications:

• 5+ years in conversion rate optimization, web growth, or experimentation, with ownership of a conversion target.
• Hands-on A/B and multivariate testing, strong analytical skills, and experience with AI tooling.
• Ability to write clear specs for engineering and recognize when clinical review is needed.