Marketing Operations Manager

Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc. Management of marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation. Management of leads sourced from different activities: events, content syndication, webinars, partnership etc. Maintain critical data list and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing. Cleansing, enriching, and uploading prospect lists from various marketing initiatives. Drive and maintain process documentation and trainings across the growth department. Build strong relationship with wider Remote’s department and leverage revenue operations tools to support cross-functional automations, lead routing and engagement. Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement.