Job Description
About The Role:
- Shape the topic and message of webinars for students and families.
- Drive registrations and deliver a polished live experience.
- Generate qualified leads and enrolled families.
Webinar Program Strategy and Optimization:
- Define a 12-month roadmap and content strategy.
- Establish and enforce program performance KPIs.
- Architect the end-to-end webinar tech stack and processes.
Required Skills:
- 4+ years of B2C/EdTech marketing experience.
- Proven expertise in Webinar Program Strategy and MarTech architecture.
- Advanced proficiency with Zoom Webinars/Events, HubSpot, and project management tools.
About Empowerly
Empowerly is an ed-tech company focused on empowering students to achieve their full potential through expert college counseling and proprietary tools. With over $30 million raised, they operate remotely, building a team that excels in remote environments and is passionate about accessible, high-quality college counseling.