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Team Leadership & Development:
- Work closely with and mentor a team of 1-2 marketing professionals, providing guidance and feedback.
- Delegate work effectively, ensuring colleagues have clear priorities and are set up for success.
- Build a high-performing marketing function with clear processes and accountability.
Agency & Vendor Management:
- Own relationships with external marketing agencies, including Webflow development and paid advertising partners.
- Set clear expectations, deliverables, and timelines for agency partners.
- Evaluate agency performance, provide feedback, and make recommendations on partnerships.
Campaign Management & Lead Generation:
- Build and execute multi-channel campaigns (email, paid, content) to drive MQLs and pipeline.
- Develop automated email workflows to nurture leads at different funnel stages.
- Work with paid advertising partners to optimize campaigns and improve CAC/LTV metrics.
Relay Commerce
Relay Commerce is building a portfolio of software solutions to help merchants scale e-commerce and simplify their marketing tech stack. Powered by a centralized customer data platform, Relay's suite of software tools allows merchants to automate key revenue generation workflows to drive organic growth and increased profitability.