Associate Director, Events Marketing

The Associate Director, Events Marketing will lead the development and execution of best-in-class marketing programs to drive attendance, viewership, and brand awareness for Axios Live. As part of the Growth team at Axios, you’ll be collaborating with the Axios Live team to develop compelling promotions for major industry events. Responsibilities include: Planning and executing marketing campaigns to generate RSVPs and viewership and increase awareness and interest in our event offerings. Leveraging paid and organic channels such as email, house ads, social media, and content marketing. Partnering with the Events team to develop plans and messaging, and monitor campaign results. Collaborating with Audience Development to post on Axios social media accounts. Initiating and managing A/B tests to improve conversions and engagements in the registration flow. Reporting campaign results, presenting data-driven insights, and recommending next steps to increase the effectiveness of the marketing campaigns.