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Demand Generation:
- Own demand generation across inbound channels including SEO, paid media, email, and content
- Build reporting systems to track performance and optimize campaigns
- Implement tools, automations, and workflows to scale marketing output
Brand Positioning:
- Develop brand positioning and messaging tailored to general contractors
- Build a content ecosystem including case studies, thought leadership, and educational materials
Product Marketing:
- Own product marketing including messaging, positioning, and competitive insights
- Partner with sales and RevOps to ensure lead quality and feedback loops
Mercator.ai
Mercator.ai is redefining how general contractors discover and win new business by bringing predictive, AI-driven data into an industry. By tracking every step of a project’s lifecycle, Mercator delivers real-time visibility into upcoming opportunities.