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Channel Focus:
- Write high-converting copy across Meta ads, Google ads, landing pages, email, SMS, and video scripts.
- Develop compelling hooks, offers, and messaging frameworks that drive parent actions.
- Create multiple copy variations for A/B testing and optimization.
Collaboration and Strategy:
- Work closely with strategists, designers, and videographers to launch integrated campaigns.
- Analyze campaign performance insights and translate data into improved messaging.
- Adapt tone and messaging across multiple brands and client accounts.
Requirements:
- Proven experience in direct response copywriting with a strong conversion focus.
- Ability to write high-performing hooks, offers, and CTAs.
- Strong understanding of consumer psychology and performance marketing principles.
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