Job Description
As a Lead Paid Media Specialist, you will drive higher revenue through Google Ads campaigns, enhance SQL rates and lead-to-deal conversions, and develop a collaborative workflow with the sales team. You will also lower cost per acquisition while improving return on ad spend and customer acquisition cost efficiency. The ideal candidate will manage Google Ads campaigns, prioritize conversions beyond lead generation, and partner with sales teams to align on lead quality. This role also requires creating dashboards and evaluating campaign results, conducting A/B tests, and collaborating with design teams to enhance landing page effectiveness.
About Bluelight
Bluelight is a leading software consultancy dedicated to designing and developing innovative technology that enhances users' lives.