Director, Product Marketing

Consumer Edge is seeking a Director of Product Marketing to shape strategy, drive growth, and influence business outcomes. This role involves owning positioning, messaging, and go-to-market strategy for key products, partnering with Product, Sales, and Marketing to define market presence. Main responsibilities include shaping and executing go-to-market strategy for CE’s core data products, developing differentiated positioning and messaging, and leading product GTM. This includes owning planning, launch readiness, and cross-functional collaboration. The Director will create and refine high-impact sales and marketing assets, run a competitive intelligence program, engage with customers to capture insights, establish cross-functional alignment via a GTM Council and Customer Advisory Board, and define voice-of-customer programs. It requires analyzing campaign and GTM performance metrics to refine messaging and targeting.