Lifecycle Marketing Specialist

We are looking for a Lifecycle Marketing Specialist to own and optimize the customer journey across multiple touchpoints. This role will lead strategy and execution of campaigns designed to engage, convert, and retain users—across email, SMS, push notifications, in-app messaging and other direct channels. You’ll work closely with Product, Growth, and CX to drive measurable business impact through personalized, timely communications. Key Responsibilities include designing and executing end-to-end lifecycle campaigns across acquisition, onboarding, retention, reactivation, and loyalty stages. You will develop segmentation strategies to personalize messaging by user behavior, cohort, and intent, and own campaign operations: content briefing, deployment, QA, and scheduling. The role will also monitor key lifecycle metrics (open rates, conversions, churn, LTV) and iterate based on performance insights, collaborate with marketing, CX, and design to ensure consistent brand voice and timely messaging, build journey automations and optimize flows using marketing automation tools, and analyze customer journey data to surface new opportunities for engagement and revenue lift.