Marketing Manager, Paid Search

LastPass is seeking a dynamic and experienced Paid Search Media Manager. The ideal candidate will lead the strategic and tactical execution across a media mix of Paid Search, Display, and YouTube video campaigns within Google’s and Microsoft’s Ad platform networks. The ideal candidate will have deep understanding and knowledge of SaaS, PLG, and e-commerce motions, with a proven track record in growing B2B and B2C user acquisition. Own and manage global Paid Search, Display, and Video programs across Google Ads (Search, YouTube, GDN) and Microsoft Ads. Develop and implement advanced bidding, targeting, and keyword strategies to reduce CAC and increase ROI across trial, eCommerce, and lead generation initiatives. Execute campaign setup, daily optimizations, A/B testing, and performance reporting and collaborate with Web & SEO team to test and optimize landing page experiences to improve conversion rates.