Core App Product Marketing Lead

OnePay is looking for a Core App Product Marketing Lead to manage go-to-market strategy, and marketing campaign ideation & execution for the Mobile App team. You’ll develop on-going and effective integrated marketing plans to drive profitable revenue and growth. A key contributor, you will be working across the marketing organization, including design, performance marketing, data analytics, and lifecycle marketing. You will collaborate closely with the product team, and own the funnel within the app and public website experiences. The role supports and manages integrated go-to-market (GTM) strategy, planning and execution for core app features across all channels and distribution. This includes crafting and articulating value propositions and messaging to inform marketing initiatives, collaborating and executing marketing campaigns, partnering with vertical product leaders, articulating product messaging strategy for feature launches, and conducting market research.