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What you'll do:
- Own the identity product strategy at tvScientific
- Lead the product vision for tvScientific’s identity graph, enabling persistent, multi-device recognition across CTV and digital channels.
- Partner with Data Engineering and Data Science to architect and optimize graph-based data models that represent user identity, household relationships, and device linkages.
Grow identity data partnerships:
- Source, evaluate, and onboard third-party identity and behavioral data providers to enhance graph completeness and targeting capabilities.
- Work with Legal, Security, and Data teams to ensure all data partnerships comply with CCPA, GDPR, and other global privacy standards.
- Lead the technical integration and operationalization of new identity and graph enrichment partners, ensuring reliable ingestion, mapping, and deployment.
TvScientific
tvScientific is a CTV advertising platform purpose-built for performance marketers, leveraging data and science to automate and optimize TV advertising. Their platform combines media buying, optimization, measurement, and attribution in one platform, built by industry leaders.