Job Description
As a VP of Demand Generation, develop and execute a comprehensive demand generation strategy, owning pipeline targets while ensuring alignment with company growth objectives and sales leadership. Build, lead, and mentor a high-performing demand generation team focused on delivering measurable business results. Design, implement, and optimize multi-channel campaigns (email, paid media, webinars, content marketing, advertising, etc.) tailored to specific market segments, ensuring messaging and offers resonate with high-value personas. With segmented marketing approaches, increase contact and account engagement while maintaining alignment with broader marketing objectives. Establish and maintain a metrics-driven approach to measure campaign effectiveness, ROI, and pipeline contribution.
About Ontic
Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger.