Crucial in driving data-driven decision-making within the marketing department. This role will involve analyzing channel mix, marketing spend, customer behavior, and campaign performance to provide actionable insights that optimize marketing strategies and drive business growth. The ideal candidate will have a strong analytical background, excellent communication skills, and experience in utilizing various marketing tools and platforms.
You will conduct exploratory data analysis to identify trends, patterns, and opportunities to optimize marketing campaigns, spending, and strategy, effectively communicating findings to technical and non-technical teams. You'll translate complex data into understandable and actionable stories.