Sr Performance and Demand Marketing Manager

Develop and execute comprehensive B2B demand generation strategies tailored for enterprise accounts to drive pipeline growth across multiple channels. Lead paid acquisition efforts across channels like paid search, paid social, programmatic, CTV, Audio, Offline and more while ensuring campaigns are optimized for enterprise audiences and maximum ROI. Define and manage the paid media strategy, ensuring a cohesive approach across all platforms to maximize reach, engagement, and lead quality while optimizing spend. Build and refine full funnel performance marketing tactics for Mid-Market and Enterprise segments from awareness through conversion. Design and execute ABM strategies across paid channels, leveraging full funnel demand generation tactics to engage the GTM/Sales teams key book of business accounts. Collaborate with revenue marketing team to align paid marketing efforts with account strategies and funnel optimization. Analyze campaign performance and marketing data to uncover insights, drive optimizations, and present actionable recommendations to stakeholders. Partner with sales, product marketing, and content teams to align messaging, target accounts, and campaign goals, ensuring seamless integration and execution for enterprise-level prospects.Manage performance marketing budgets, forecasting, and reporting to ensure efficient allocation of resources.