Marketing Manager

The Marketing Manager owns the full B2C demand engine. Day to day, the manager builds and executes integrated campaigns across paid social, search, email, SMS, and emerging channels. Monthly, the role maintains a rolling 30-day content and promotion calendar, coordinates launches with product and creative teams, and manages agency or freelancer output where scale is required. Weekly, the manager monitors CAC, ROAS, and retention metrics, surfaces trends, and recommends budget shifts. Continuous testing—new audiences, fresh creative, revised landing pages—keeps performance improving, while collaboration with CX ensures feedback loops close the gap between marketing promise and product experience. The position offers full autonomy over consumer growth strategy, clear visibility to executive leadership, and the resources—budget, creative support, and data access—needed to move quickly. Success in the role directly influences topline revenue and opens a path to senior leadership as the company scales.