Marketing Operations Manager

In this role as the Marketing Operations Manager, you will play a pivotal role in shaping and executing our marketing technology strategy. You will be responsible for identifying, implementing, and managing our MarTech stack to enhance our marketing capabilities, streamline processes, and drive revenue growth. This role requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, data-driven, and customer-focused. Your Daily Adventures Will Include MarTech Management: Administer and maintain the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms. Optimize marketing tools and platforms (e.g., SFDC, Marketo, 6Sense, Pendo, etc.) to support marketing efforts. Oversee data collection, segmentation, and analysis to deliver targeted and personalized marketing campaigns. Ensure seamless integration between marketing technology solutions and other systems. Implement and manage Marketo campaigns to streamline lead generation, nurturing, and conversion processes. Work with the marketing team to develop and execute strategic email marketing plans and strategies and collaborate with content, design, growth, and digital marketing teams to create compelling and targeted marketing assets. Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement. Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards.