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Affiliate Program Management:
- Set up and manage merchant accounts across affiliate networks including AWIN, ShareASale, CJ, and Impact.
- Recruit and vet publishers based on audience, traffic, and performance using tools like SimilarWeb.
- Monitor click and sales data daily, investigate anomalies, and deliver monthly performance reports.
Influencer Partnerships:
- Source influencers using region-specific research and tools such as Modash and Upfluence.
- Evaluate creators on demographics, engagement, and content quality to model ROAS before committing budget.
- Build custom UTM links and maintain long-term relationships for repeat campaigns.
Community Management:
- Build and manage Reddit accounts to grow community presence and drive authentic conversation.
- Create and schedule posts tailored to subreddit culture, monitor brand mentions, and resolve concerns.
- Use automation tools to track trends and analyze community activity to shape strategy.
Lux Decor Collection
Lux Decor Collection is an e-commerce company specializing in home decor and textiles. They focus on data-driven affiliate marketing and influencer partnerships to drive sales, with a culture that values analytics and community engagement.