Influencer Marketing Manager

Execute Kraken’s global influencer marketing initiatives to drive brand awareness and product adoption. Manage the day-to-day sourcing, contracting, and coordination of influencers across key global markets. Support scaling efforts by improving workflows, utilizing technology platforms, and coordinating with external partners and agencies in international regions. Ensure all influencer activity complies with applicable financial promotion and influencer marketing regulations globally. Negotiate and manage influencer agreements that balance competitive compensation with measurable ROI. Identify and onboard top influencers in categories such as crypto analysis, trading, investing, and related lifestyle or finance topics. Collaborate with influencers and internal creative teams to develop compelling, authentic content that aligns with Kraken’s brand voice and campaign objectives.