Job Description
Deliver ambitious quarterly and annual traffic and patient conversion goals through a cross-platform Search Everywhere Optimization strategy focused on acquisition, not just traffic. Own and drive a strategic roadmap that enables Talkiatry to outperform competitors, informed by data, search trends, and competitive insights. Manage agencies, freelancers, and content partners by setting direction, reviewing output, and ensuring alignment with business goals. Build reporting frameworks and dashboards that provide organizational-wide visibility into the performance of organic channels. Lead cross-functional content strategy, ensuring topical authority and brand trustworthiness, and develop landing pages and user experiences that convert. Analyze patient discovery and decision-making journeys to continuously improve how prospective patients find and evaluate Talkiatry. Monitor performance and evolving trends across Google, GenAI tools, social/video platforms, and healthcare provider directories, adjusting strategies based on platform evolution and competitive behavior. Advocate for site-level and technical SEO priorities, working with internal or external resources (without owning direct implementation yourself).
About Talkiatry
Talkiatry transforms psychiatry with accessible, human, and responsible care and is a national mental health practice co-founded by a patient and a psychiatrist.