Growth Marketing Manager

Vidyard is seeking a Growth Marketing Manager to join our Marketing team. Reporting to the Director of Demand Generation, you’ll play a key role in scaling organic user acquisition and driving website conversion through experimentation, personalization, and collaboration. In this role, you’ll work cross-functionally with product, design, analytics, and development teams to execute strategic growth initiatives. You’ll own SEO performance, lead CRO testing, and use AI to personalize experiences and accelerate user acquisition through our product-led growth funnel. Lead Vidyard’s SEO strategy to grow qualified traffic and drive sign-ups from high-intent keywords and video-centric use cases. Own and evolve the Vidyard keyword universe with a focus on buyer intent, leveraging data on traffic, conversions, and search behavior. Partner with product marketing and SEO agencies to inform editorial calendars and link-building strategies, ensuring best-in-class SEO hygiene and optimization. Ensure Vidyard is actively growing its search presence within the generative AI space. Drive AI-powered personalization and content generation efforts, including AI-generated variants for landing pages and dynamic CTAs . Lead website and landing page optimization through A/B and multivariate testing to improve conversion rates for sign-up, trial-to-paid, and demo flows. Conduct robust funnel analysis using tools like Heap and Redshift to identify drop-off points and improvement opportunities. Create and manage an experimentation roadmap to prioritize, test, and measure changes to the product-led funnel.