Senior Paid Media Buyer

Key Responsibilities:

• Own the strategy, execution, and optimization of paid media campaigns, with a primary focus on Google Ads.
• Support and evaluate LinkedIn, Microsoft/Bing, and other paid acquisition channels.
• Launch, optimize, and scale campaigns aligned with demand generation and pipeline objectives.

Qualifications:

• 5+ years of paid media or performance marketing experience with strong Google Ads expertise.
• Proven experience managing large paid media budgets and connecting performance to B2B funnel stages.
• Strong analytical skills with the ability to turn data into strategic recommendations.

What Success Looks Like:

• Paid media strategy is managed with clear ownership and accountability, driving pipeline contribution.
• Budgets are strategically allocated based on performance data and downstream impact.
• Leadership receives clear, data-backed recommendations to improve marketing efficiency.