Senior Paid Media Strategist (REMOTE) Toronto, ON

Strategic Leadership:

• Develop paid media strategies aligned to each client's business goals and North Star Metric.
• Own forecasting and budget pacing against quarterly and annual targets.
• Lead monthly and quarterly reviews with senior stakeholders: results, tradeoffs, risks, next actions.

Client Success:

• Manage and grow a portfolio of 4-7 B2B clients as their primary strategic contact.
• Build trust with senior marketing, demand gen, and executive stakeholders.
• Communicate progress, risks, and recommendations before the client asks.

Technical Excellence:

• Plan, launch, and optimize across Google, Microsoft, LinkedIn, and Meta Ads.
• Own conversion tracking integrity end to end (GA4, GTM, CRM).
• Diagnose performance issues at the root: tracking, structure, bidding, creative, or demand.