Job Description
Core responsibilities:
- Own the traffic-to-customer conversion rate across key landing pages, PLPs, PDPs, and state pages.
- Monitor CVR daily, diagnose performance shifts, and proactively surface insights and risks.
- Build and maintain the CRO pipeline, including experiment hypotheses, prioritization, and execution plans.
Experimentation and Analysis:
- Design, launch, and analyze A/B and multivariate tests across funnels and content types.
- Identify UX and behavioral bottlenecks using tools such as heatmaps, session recordings, and scroll-depth analytics.
- Build structured test frameworks, including sample size calculations and significance tracking.
Insights and Communication:
- Deliver weekly and monthly insights on CVR trends, test results, and improvement opportunities.
- Translate data into clear recommendations that can be actioned by PMMs, UX, Engineering, or Marketing Operations.
- Document learnings and maintain a repository of experiments, outcomes, and best practices.
About Colibri Group
Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001.