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Responsibilities:
- Support the development and execution of member acquisition and enrollment efforts
- Build and manage automated, multichannel marketing campaign workflows
- Drive marketing analytics and measurement initiatives
B2B Marketing:
- Develop compelling content to support sales efforts
- Lead demand generation to cultivate a strong pipeline of qualified leads
- Support our team’s presence at key industry events and conferences
Team Leadership and Collaboration:
- Partner with Product, Data, and Care teams to improve workflows
- Coach and mentor team members in a rapidly evolving organization
- Drive operational excellence in Marketing
Cayaba Care
Cayaba Care aims to drastically improve the experience of underserved communities by reimagining how they deliver meaningful and compassionate care to expectant moms. They are focused on building trust-based engagement and wrap-around support for expectant moms to ensure they have all the social support they need.