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Campaign Operations:
- Lead execution of email marketing programs, including audience segmentation and deployment.
- Manage A/B testing and continuous optimization to improve engagement and outcomes.
Data and Reporting:
- Maintain CRM data quality, resolve duplicates, and support compliance.
- Compile metrics and analyze performance to uncover trends and optimization opportunities.
Web and Technology:
- Publish and update web content via CMS, ensuring accessibility and SEO.
- Support marketing automation and CRM tools, troubleshooting issues.
Collaboration and Communication:
- Work with cross-functional teams and external partners on campaign deliverables.
- Document processes and manage projects using platforms like Monday.com.
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