Founding Demand Generation Lead

What We Need:

• Build and own Clasp’s lead generation engine from scratch, focusing on strategy, metrics, and channels.
• Operate as a hands-on individual contributor (90% IC) with potential to grow into a player-coach role.
• Define how to measure and convert leads into meetings, set thought-leadership agenda.

What You'll Do:

• Own demand strategy across paid, organic, ABM, and partnership channels.
• Instrument funnel metrics in HubSpot (MAL, MQL, SQL, CAC) and build dashboards.
• Drive content demand through white papers, webinars, and partnerships.

What You'll Need:

• 5+ years B2B demand generation, including 2 years building from zero at a Series B-or-earlier startup.
• Hands-on HubSpot expertise in lead scoring, attribution, and campaign tracking.
• High agency, data-driven, and obsessed with efficiency and outcomes.

What We Give in Return:

• Competitive cash and equity compensation, health benefits, and 401(k).
• Flexible PTO policy and commuter benefits.
• Opportunities to grow in a fast-paced environment with a stellar team.