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What you'll do:
- Collaborate with the Sr. Director of Marketing to plan and run multi-channel campaigns that generate qualified pipeline.
- Own marketing's pipeline contribution and report on conversion from first touch through to sales handoff.
- Build and maintain lead nurture, scoring, and lifecycle flows in HubSpot.
What you bring:
- 3-4+ years in B2B SaaS marketing with demonstrable demand-gen results tied to pipeline.
- Hands-on HubSpot proficiency and real SEO experience.
- Strong analytical instincts and clear, direct writing.
How we'll measure success:
- Marketing-sourced and marketing-influenced pipeline against target.
- MQL→SQL conversion and lead quality.
- Organic visibility growth across traditional search and AI answer engines.
Wiser Solutions
Wiser Solutions provides a suite of in-store and eCommerce intelligence and execution tools. The company enables brands, retailers, and retail channel partners to optimize pricing, marketing, and operations initiatives.